![]() MIKE THOMPSON SPEAKS: Pixel, really, is one of the longest-standing RMIT elements that we've got to play with, and I think the best brands are the ones that evolve and adapt rather than change drastically every time you refresh. STEPHEN BANHAM SPEAKS SPEAKS: I think it's fantastic that the pixel has come back to be front and centre of the new brand refresh. I think the longevity of the brand says something about what we achieved in terms of cut-through and differentiation back them. That's how we were thinking of computer games, and the idea of technology and people using technology, and putting that with a sense of traditional university captured in the type or the font. STEPHEN BANHAM SPEAKS SPEAKS: I'm always very proud of that mark, because it was actually one of the first identities that I'd ever designed as a youPeter Sorenson: ideo shows cutaways oThese were the days of Pacman. He approached me and asked me to redesign RMIT's logo. PETER SORENSON SPEAKS: In about 1990, David Beanland, who was Professor with the Vice Chancellor of the university. A very playful way and we're very happy with that. STEPHEN BANHAM SPEAKS SPEAKS: In the case of the RMIT corporate identity it's been updated in a very gentle way. PETER SORENSON SPEAKS: We wanted to do something that was cut through, that was different that was disruptive, that wasn't the same as other universities really because RMIT was not the same as other universities. MIKE THOMPSON SPEAKS: RMIT have done things a little bit differently. The cutaways show the brand’s evolution from the days of print and handwritten design to a more modern approach, which includes bright colours and animated versions of the pixel. VISUAL: Various designers are speaking to camera about the evolution of the RMIT pixel, as they speak the video shows cutaways of various versions of the RMIT brand. TEXT ON SCREEN: The story of the RMIT Pixel
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